Resale Advisory

The resale layer is where coastal real estate gets honest. Brochures cannot inflate it. Marketing cannot save it. The price either holds, or the market tells you why it does not.

What this is for

Resale advisory is for clients who are buying or selling completed inventory in El Gouna or Soma Bay and want a disciplined view of what the asset is actually worth, today, in this market — not at the launch price, not at the brochure price, not at the optimistic price.

For sellers

If you are positioning a unit for sale, the conversation starts with a realistic price band based on recent comparables, not a wish. We assess the asset, the timing, the buyer pool, and the prep work that materially changes the outcome. Where there is a positioning case, we make it. Where the price is wrong, we say so.

For buyers

If you are buying resale, we underwrite the listing rather than relay it. That means honest comparables, honest yield expectations if rental is part of the case, and a clear view of what you are paying for the asset versus what you are paying for the story around it.

What is included

Comparable-based pricing review. Asset condition and positioning assessment. Negotiation strategy. Contract review through closing. Optional staging, photography, and listing positioning for sellers.

If you are weighing a sale or a resale purchase, we are happy to think it through with you.